Priatek

Description

Priatek designs and manages prize promotions for local and national advertisers through interactive kiosks, mobile devices, and other digital products under its in2win brand. The company will build a massive network of consumers by awarding millions of dollars in prize giveaways and discounts when people play for their favorite products. Traditional advertising such as television, radio, newspaper and billboard is based on impressions. The two major problems with impression advertising is that consumers become desensitized to it, and it is difficult to measure the results. Consequently, traditional advertising for many businesses is expensive and not cost effective. Priatek converts regular ads to prize promotions. Consumers have an opportunity to play games to win prizes they select. Throughout our patent pending process consumers answer survey questions, register and are awarded random coupons through sweepstakes. Then, at the moment of excitement, consumers can use their reward (coupon or voucher) to purchase the product or “prize” they selected. Advertisers are only charged per interested consumer. The result is a cost effective way to profile consumers, market and sell products, and build loyalty for brands. After the initial consumer interaction, Priatek re-engages consumers through mobile devices, social networks, and email to market new promotions that match consumers’ preferences. Priatek combines the power of games with the power of marketing. Savvy adve